TopLine Dairy

Fresh soft serve ice cream popup bringing premium treats to the Ann and Roy Butler trail in Austin, TX. Gives families and athletes a reason to hang out after practice, creates new social moments at the boathouse, and provides convenient refreshments during peak fall rowing season. Testing customer acquisition, operations, and local marketing in a controlled environment with people who already know and trust the brand. Quality ice cream where people want to be, while learning what makes people buy, how to build buzz, and how to run a profitable food business.